Entries now open for Tio Pepe Challenge 2022

After a two year break due to the pandemic, Gonzalez Byass is once again hosting the world’s largest international sherry cocktail competition.

Soaring sherry sales prop up Tio Pepe’s 12th release

Sherry and the pacemakers

Young drinkers have shunned Sherry for years, writes Andrew Catchpole. But premium styles are winning them over.

González Byass UK MD says first Tio Pepe En Rama was “a risk”

Tio Pepe is celebrating ten years of shaking up moribund sherry sales with its en rama or ‘raw’ sherries, which established a new category in the UK.

Ten years of Tio Pepe En Rama

A decade ago, González Byass UK managed to shake up a moribund sherry category with Tio Pepe En Rama. Jo Gilbert dissects its success